As part of the spring 2014 Kabara Institute speaker series, Stephen Woessner, founder of Predictive ROI, spoke to students March 20. The event was sponsored by the Kabara Institute for Entrepreneurial Studies, the Envision Club and the Business School.
CAPTION: Stephen Woessner talks with students after his presentation.
Woessner is the founder of Predictive ROI and is a digital marketing authority, entrepreneur, speaker, educator, and bestselling author of two books, The Small Business Owner’s Handbook to Search Engine Optimization and Increase Online Sales through Viral Social Networking. His digital marketing insights have been featured in Inc. Magazine, Forbes, Entrepreneur, and The Washington Post. His presentation focused on entrepreneurship and data analysis.
The Kabara Institute was started in 2005 by Dr. Jon Kabara, an SMU alum, and his wife Betty.
The Kabara Institute aims to incite a passion for entrepreneurial spirit in students across the university, regardless of their major field of study. It also strives to enhance the entrepreneurship program offerings at Saint Mary’s by providing opportunities for students to interact with entrepreneurs and experience entrepreneurship first-hand. And, it fosters a greater understanding and appreciation of the importance of entrepreneurs and entrepreneurship in our society.
The Kabara Institute provides a number of activities throughout the year such as Elevator Pitch Competitions, Business Planning Workshops, and the annual Business Plan competition in addition to the speaker series.